Three pilot gasoline retail stations beneath the Petroliam Nasional Bhd. (Petronas) model have been launched in Brazil. The corporate mentioned in a media launch that its first model licensing initiative had been launched in partnership with SIM Distribuidora (SIM).
SIM will function the three stations positioned strategically in key city places. SIM has been a Petronas licensed distributor of lubricants since 2022, with 540 retail stations throughout three states in southern Brazil.
“We’re proud to launch these 3 first stations and develop this strategic partnership with PETRONAS right here in Brazil. We consider that this can be an incredible new possibility for our customers and sellers”, mentioned Neco Argenta, President of Argenta Group, the holding firm of SIM.
- Advertisement -
The stations will present clients entry to Petronas’ gasoline options. The choices include Petronas PrimaxTM gasoline with unique gasoline components, Petronas SyntiumTM lubricants, and extra providers aimed toward bettering the driving expertise for on a regular basis clients. These are developed primarily based on insights and expertise derived from a System One monitor.
“For the primary time ever, clients in Brazil can expertise our merchandise derived from our award-winning Fluid Expertise SolutionsTM which have been powering champions in System One”, Petronas Vice President for Refining, Buying and selling, and Advertising Ahmad Adly Alias mentioned. “Past that, Brazil’s intensive car fleet inside the Latin America area presents us with a chance to faucet right into a wider buyer base.”
Petronas is utilizing a model licensing method to enter new international retail markets. The corporate is licensing its model and gasoline formulations to impartial gasoline retailers, which leverage their operational energy of their respective markets. On this mannequin, the associate handles the monetary and operational facets of the gasoline retail stations.
“Along with our companions, we’re dedicated to delivering worth in reaching a shared ambition for progress,” added Ahmad Adly.
To contact the writer, e mail andreson.n.paul@gmail.com
What do you assume? We’d love to listen to from you, be a part of the dialog on the
Rigzone Vitality Community.
The Rigzone Vitality Community is a brand new social expertise created for you and all power professionals to Communicate Up about our business, share data, join with friends and business insiders and have interaction in knowledgeable neighborhood that may empower your profession in power.
